Quelle meilleure façon de lancer la nouvelle marque Darktrace - avec son logo et son design audacieux - que dans le centre de commandement de McLaren Racing, alors que l'équipe de F1 se prépare à la première séance d'essais du Grand Prix de Grande-Bretagne ?  

Yes, it’s the biggest and  fastest race of the year in the UK on the Silverstone track where legends have been made and legacies created. And that tradition continued as Darktrace partnered with McLaren to introduce the new Darktrace brand to the world. 

On hand to mark the occasion were Darktrace leaders Nick Trim, COO; Nicole Eagan, Chief Strategy & AI Officer; and Carolyn Esser, Chief of Corporate Affairs. McLaren CEO Zak Brown and his brandand partnership team joined them to do the honors.  

The ceremony took place on Pit Row with the sound of F1 engines revving in the background as cars rounded the course.  Zak Brown celebrated three years of McLaren’s partnership with Darktrace, emphasizing the importance of Darktrace’s innovations to his team’s ongoing work and success. Nick Trim led Darktrace’s remarks with Nicole Eagan, who noted that this new brand also marks the beginning of the nextera of innovation at Darktrace.  

Securing critical data supporting the racing team, drivers and R&D on cars actually adds to McLaren’s competitiveness on the track. And Nicole Eagan added, “Cyber-attacks don’t stop when the race starts. We’re glad to have our technology defending you on race day and every other day of the year, because we know how important technology and data are to McLaren.”

And with that, leaders pulled back the covering to unveil the new Darktrace logo on the rear wing of the McLaren F1 racing car during final preparations for the Silverstone race.

Now that’s a logo launch!